You have always been able to set up redirects in your easywebstore admin area ("admin home" > "package and payment details" > "Sub Domains / Redirect Manager").

You could always do this on subdomains, for example you could automatically redirect the friendly "specialoffers.mystore.com" to a less friendly "www.mystore.com/special-offers_123X". You could also redirect any pages within your store to a new or different page but you can now add redirects on static pages (.htm files) even if they do not exist. This is useful if you are migrating a site into easywebstore and you want to preserve any inbound links for SEO reasons, or indeed just to improve the user experience for your customer and visitors.